TMFBent (99.85)

1-900 JackPot's Costume Change

December 18, 2007 – Comments (7)

So, the whole "market Proprietary Lottery Products" scam fell apart. Now 1-900 Jackpot is in the medical devices biz with its purchase of Exmocare. Really.

Their big plan is to get geezers to wear a bluetooth enabled heartrate monitor with associated other sensors, beam that info to said geezer's computer, and allow geezers' relatives to keep tabs on said geezer via the Interwebs.

What's the potential here? Well, I've been in touch with the good people of Exmocare, and let's just say they seem like a nice fit with 1900 Jackpot. My original query was met with some happy PR about their great new monitor. It included a PDF file named "NASA Letter of Recommendation" which was a rather funny letter from NASA stating that they had tested on of their earlier devices (in a limited, underwater, faux-weightless environment), found it to be unobtrusive, but not so accurate.

Then, it had a big paragraph about how the letter was not to be construed as any sort of recommendation or endorsement. (NASA is a favorite source of hype for billboard junk, by the way, just as it has been a source of hype for late-night Ronco-type products. Just look at what the clowns from GlobeTel did.)

Anyway, my correspondent at Exmocare eventually got me some useful information, which was the admission that the original Exmocare watch sold (she claimed) some 100 units (at prices from $1000 to $5000 she said, depending on the service contract).

She says they've got $20 million in purchase orders on the new one. ONJP.ob is thus trading at 40 times revenues, with an unproven product in a market full of real competition.

I'm pretty sure that this too, will end badly.

attached is some of my correspondence with Exmocare:

-------------------------

Dear Seth,

We sold them directly back when we were called Exmocare LLC. Customers emailed us, paid by check or wire or whatever and we mailed them out in boxes. I'm not sure why that is or isn't reflected on the internet. Again, most of our customers were universities or gerontology-related institutions.... I doubt any of our customers are especially blog-oriented, when it comes to the transaction details or confidential end-user data they collect.

We sold 100 units of the BT1, before eliminating it in favor of BT2 pre-orders. Those units were sold for between $1000 and $5,000 depending on the software, services and/or add-on features associated with them.

Sincerely,

Darlene

----- Original Message -----

From: "Seth Jayson"

To: "Darlene Roberts"

Sent: Monday, December 17, 2007 2:54 PM

Subject: RE: [SPAM] Re: From the Exmocare Contact Form

Thanks Darlene, but I'm trying to figure out who was actually selling

the BT1? I can't find anything about it on the Internet. How many units

were sold? What's the pricing?

I'm looking for information that investors need in order to evaluate the

prospects.

Sj

~~~~~~~~~~~~~~~~~~~

Seth Jayson

Senior Analyst

The Motley Fool

2000 Duke Street

Alexandria, VA 22314

Phone: 703-254-1775

sjayson@fool.com

Seth's Latest Blog Commentary

Fool.com > Headlines

-----Original Message-----

Sent: Monday, December 17, 2007 2:53 PM

To: Seth Jayson

Subject: [SPAM] Re: From the Exmocare Contact Form

Importance: Low

Dear Seth,

We sold out of the BT1's earlier this year, and decided to completely

switch over to BT2's in order to better comply with the needs of our foreign

customers, and also to make improvements to the design overall. You can

pre-order a BT2, and indeed many, many people have. We have about $20

Million in distributor contracts that need to be delivered on. The

hold-up has been completion of a double-shot plastic mold for the new watch.

That has been largely resolved, and all customers worldwide will be getting

their units before the end of the first quarter of 2008.

Sincerely,

Darlene

----- Original Message -----

From: "Seth Jayson"

To: "Darlene Roberts"

Sent: Monday, December 17, 2007 2:25 PM

Subject: RE: [SPAM] Re: From the Exmocare Contact Form

Thanks Darlene, but is anyone actually able to *buy* one of these BT1s?

~~~~~~~~~~~~~~~~~~~

Seth Jayson

Senior Analyst

The Motley Fool

2000 Duke Street

Alexandria, VA 22314

Phone: 703-254-1775

sjayson@fool.com

Seth's Latest Blog Commentary

Fool.com > Headlines

-----Original Message-----

Sent: Monday, December 17, 2007 1:27 PM

To: Seth Jayson

Subject: [SPAM] Re: From the Exmocare Contact Form

Importance: Low

Dear Mr. Jayson,

Thanks for contacting us. Our original device, the BT1 wristwatch, has

been

used by university researchers, clinicians and government agencies since

2006. Our new product the BT2 will be released early 2008, and I expect

that you'll be reading many more product reviews of that.

In the mean time, you can see the BT1 in action here:

protect-your-family/

http://on10.net/Blogs/laura/bluetooth-fiber-optic-clothingreally/

You can also find a letter about the BT1 from NASA (attached).

And you can see the BT2 here: www.exmocare.com/bt2

We wish you a Merry Christmas and Happy New Year!

Sincerely,

Darlene Roberts

Customer Service

Exmocare Inc. (Stock Symbol: ONJP)

3838 Raymert Drive Suite 3

Las Vegas, NV 89121

Tel: 877-255-0744

www.exmocare.com

----- Original Message -----

From: Exmocare

To: jon.kawa@exmocare.com ; darlene@exmocare.com

Sent: Monday, December 17, 2007 8:29 AM

Subject: From the Exmocare Contact Form

Name: Seth Jayson

Email: sjayson@fool.com

Subject: I have a general question

Message: I just read some information on your company and its

acquisition by

1800 Jackpot. It implies that Exomocare has been selling these devices

since

2006, yet I cannot find a single Web reference to sales, use, review,

nor

any reference to the device in trade magazines or peer-reviewed medical

journals. Could you please help me find evidence for the product's

claims

for existance and efficacy? Sj