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1 iPad for $499 or $499 for 1 iPad?



January 17, 2012 – Comments (5)

Apple's stock could go to $499 (yuk, yuk) if they could just figure out this marketing trick!

Do consumers prefer to pay $29 for 70 items or get 70 items for $29?

Consumers can have vastly different reactions to the same package deal, depending on the order the price and quantity are listed, according to a new study in the Journal of Consumer Research.

5 Comments – Post Your Own

#1) On January 18, 2012 at 12:18 AM, Starfirenv (< 20) wrote:

Greeting Mr B.  Yes perception does drive one's concept of reality. 

As reality drives one's perception.  You may enjoy this, and feel free to post on your excellent site 

  "An economics professor at a local college made a statement that he had never failed a single student before, but had recently failed an entire class. That class had insisted that Obama's socialism worked and that no one would be poor and no one would be rich, a great equalizer.
  The professor then said, "OK, we will have an experiment in this class on Obama's plan". All grades will be averaged and everyone will receive the same grade so no one will fail and no one will receive an A.... (substituting grades for dollars - something closer to home and more readily understood by all).
After the first test, the grades were averaged and everyone got a B.
  The students who studied hard were upset and the students who studied little were happy. As the second test rolled around, the students who studied little had studied even less and the ones who studied hard decided they wanted a free ride too so they studied little..
  The second test average was a D! No one was happy. When the 3rd test rolled around, the average was an F. As the tests proceeded, the scores never increased as bickering, blame and name-calling all resulted in hard feelings and no one would study for the benefit of anyone else.
  To their great surprise, ALL FAILED and the professor told them that socialism would also ultimately fail because when the reward is great, the effort to succeed is great, but when government takes all the reward away, no one will try or want to succeed. It could not be any simpler than that."

NOTE: I rec'd this as an email. Author unknown (but perhaps should be).  Save this for 'Lil B'Vette in 12 yrs or so.  It hit home with my 17 yr old.  Best. Usual +1 rec

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#2) On January 18, 2012 at 9:49 AM, binve (< 20) wrote:

Hey Starfire!

Thanks as always for the support!

That is a good story. Thanks man!

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#3) On January 18, 2012 at 10:32 AM, leohaas (29.43) wrote:

It just goes to prove how stupid many consumers are. What really frightens me is that many of those stupid consumers also vote.

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#4) On January 18, 2012 at 3:26 PM, Hawmps (< 20) wrote:

2 thumbs up Starfire.  I hope you don't mind that I borrowed that little story and e-mailed it off to a few people.  Too good not to share.  +1

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#5) On January 18, 2012 at 9:13 PM, Starfirenv (< 20) wrote:

Hawmps-  Don't mind a bit.  I did the same.  Glad you enjoyed. 

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