$12.00 Milestone! ATVI + Prototype Hype!
yay!!!! ATVI hits a milestone today... Now Intra-Trades at $12.00 a share. Only time will tell if this one closes at $12.00.
My thoughts regarding whether ATVI is overbought at $12.00???
That's hard to say... A lot of this has to do with the fact that the Video Game NPD Sales are due next week and there's plenty of reason to expect good things... Plenty of reason to expect disappointment as well though.
Reasons ATVI is justified at $12.00 a share:
1) Guitar Hero Metallica sales COULD have possibly picked up steam in May.
2) X-men Origins Wolverine released in the beginning of May and early signs in the conference call were showing strong sales. Did that strength continue all month long? I personally bought the video game and I've had and am still having a wonderful time with the game. It's one of the few Movie Based game titles that has scored good ratings... Especially since the Terminator Salvation game was absolutely HORRIBLE in Critic Review Scores.
3) Tons of a really really kewl games are coming out in June for ATVI.... Right of the gate is PROTOTYPE!!! Ships June 9th... Hits retail shelves by June 10th. This one is waaaaaaay under the radar for most Activision Blizzard investors.... But, this one I have been hyping for quite awhile on my blog.
Why? 1 word..... INFAMOUS!!!! INFAMOUS!!! Baby..
Look how well INFAMOUS did.... Both in Sales and in Critic's Review of the game.
If Prototype is even 90% the quality of INFAMOUS (Playstation 3 Game) then we are looking at a tremendous sales boost from out of nowhere. The fact that Prototype gets between 4-7 in most anticipated Game Title on GAMESPOT's XBOX360 section is also a plus. I of course refer to the rankings that are created based on page views.
Prototype just like Infamous is an open world action game. But, the ability to Shapeshift is what separates Prototype from Infamous. Other than that... Those 2 games are very much alike....
When it comes to May's NPD scores..... FOCUS on SALES... of INFAMOUS in order to predict how well PROTOTYPE will sell.
In fact.. That is another interesting way to determine if ATVI is justified at $12.00. If no one is buying Infamous... Then there's little hope for Prototype. Otherwise... Jump on board the Bandwagon if INFAMOUS's Sales are way up.