2 Great Companies = 1 Great Stock
I think that AAPL and AMZN are quite possibly the two greatest companies in existence today. I use them both, recommend them both, admire them both.
I believe that they both have excellent and probably equivalent growth prospects for the next five years (approx 20% per year) before their growth rates begin to gradually slow.
I believe that in five years they will have approximately equal P/E ratios.
Therefore I own the one but not the other.
Do the math.