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24/7 Wall St. - Ten Brands That Will Disappear In 2012

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December 29, 2011 – Comments (6) | RELATED TICKERS: SHLD , NOK , SNE

1. Sony Pictures

2. A&W

3. Saab

4. American Apparel

5. Sears

6. Sony Ericsson

7. Kellogg’s Corn Pops

8. MySpace

9. Soap Opera Digest

10. Nokia

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[I hope they're wrong about A&W.  One just recently opened in town and while they're at the other side of the city, they're on my path of travel and I absolutely love the food.]

6 Comments – Post Your Own

#1) On December 29, 2011 at 2:03 PM, outoffocus (23.59) wrote:

Sadly enough I agree with alot of their recommendations. 

Re: A&W - Maybe the reason they are dying is because they are not able to penetrate the high population markets like CA and the northeast.  I've never even heard of A&W restaurant. 

Sears - I think the last time I set foot into a Sears may have been like 5 or 6 years ago. I do however go to kmart from time to time.  I think the only people who still shop at Sears are the people who still have a Sears charge. These people havent gotten the memo yet about Sears, probably because they are still using a dialup connection...

Saab - another branch of GM pruned from the tree.  The ugly Euro-style car market is already well saturated with the likes of volvo and volkswagon. 

Sony Ericsson - They still sell phones?

Kellogg's Corn Pops - alot of obese children will be disappointed

Myspace - My who?

Nokia - I have 2 phones, an HTC and a Nokia.  Guess which one I plan to get rid of...

NOTE: All of the above comments are tongue-in-cheek.  If you have a Sears charge please don't be offended.  But if you do I need to ask you, really though?  Really?

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#2) On December 29, 2011 at 2:16 PM, kdakota630 (29.81) wrote:

A&W I think was concentrating on the food court market, and decided to get back into full restaurants pretty recently.  When I personally would go to the food court, too often A&W wasn't where I ended up buying food though, as much as I love it.

Sears reminds me of Eatons from years ago.  People just stopped shopping there.  I'll go to Sears if I need new bags for my vacuum cleaner, but not much else.  Nothing against the store, I just find myself never going in anymore.

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#3) On December 29, 2011 at 2:16 PM, dwot (97.03) wrote:

Living in a rural community, I think sears still has some appeal there.  Some online companies just don't use Canada Post and that is the only delivery method where I live, no fedex... 

When my laptop harddrive on my what was then brand new laptop died I couldn't get it serviced until I got to a city because the company didn't deal with Canada Post.  So Asus isn't in my good books for their product that died in a month and then the trash customer service that cost me a pretty penny to get fixed and it was already an expensive laptop.

 Well, it will be interesting with sears.  They are still an important player in rural communities.

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#4) On December 29, 2011 at 2:23 PM, truthisntstupid (94.09) wrote:

A&W were idiots to shut down their popular A&W drive-ins decades ago, they had wonderful food and I always refused to buy A&W root beer in any store. I always spitefully thought, "If they want my business, they shouldn't have thrown it away."  Sonic is proving that there was nothing wrong with the original business model. If A&W is beginning to come to its senses and open their wonderful root beer stands again, I bet they can survive.

Kellogg's Corn Pops no more? They're off their rocker. I find that hard to believe.

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#5) On December 29, 2011 at 2:39 PM, kdakota630 (29.81) wrote:

Speaking of A&W Root Beer... I have a story about them I thought was interesting.

Years ago, they used to be distributed by Coca-Cola, and had a standard distribution deal with Coke that others had.  One day management decided that they wanted to keep a larger portion in the deal since they were a well-known, premium root beer.

Coke said no to A&W, and decided to find another root beer to fill their product mix, eventually settling upon Barq's, and running an advertising campaign that some of you might remember (Barq's, the one with bite).

A&W went back to Coke asking for their original deal back, but by then Coke had put too much money into Barq's to bother.  That's why in grocery stores and places like McDonald's, you're much more likely to find Barq's than A&W Root Beer.

I would love to know how much market share A&W lost in that, but I'm sure it was substantial.

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#6) On December 30, 2011 at 11:11 AM, dbjella (< 20) wrote:

Barg's could be replaced with Barf..

As a kid, I loved the A&W driven in.  Where else could you get a teen burger when you were only 10 :)  You are right Truth..A&W had it right and they didn't even know it. 

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