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TMFBane (29.17)

February 2007

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Is Starbucks Too Big?

February 24, 2007 – Comments (1)

There was an interesting article in the Wall Street Journal today about Starbucks (Nasdaq: SBUX). Last week, Howard Schultz sent out a memo warning that the company must ‘get back to the core’. He noted that recent changes -- drive thru windows, breakfast sandwiches, and prepackaged coffee -- all threatened what made Starbucks unique in the first place.  [more]

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