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luremoney (78.77)

September 2012

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The IMAX Rises

September 27, 2012 – Comments (0) | RELATED TICKERS: IMAX , DIS

It is without a doubt that many of you have watched The Dark Knight Rises. It has surpassed the $100M global box office in 557 IMAX theatres worldwide after its 7th week of release. IMAX theatres contributed about 10% of The Dark Knight Rises’ total worldwide gross box office. Despite of the shocking shooting at Aurora premiere, The Dark Knight Rises still has made itself the best all time 2-D opening in history. Christopher Nolan is the first director to use IMAX (IMAX) cameras in such a Hollywood blockbuster. We probably won’t see IMAX cameras becoming a standard format for most films due to the high cost associated with the using of the 70mm IMAX cameras, however, we will see the trend of more famous directors, such as Nolan, employ the use of the IMAX cameras.   [more]

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