rockiedog07 (29.03)

The Mighty Mini Beating the Super Size Value

April 26, 2009 – Comments (0) | RELATED TICKERS: MCD , JACK , BKC

The mini has become mightier than the super size at fast food restaurants. As I watch commericals, I notice that regular sized meals and mini meals have replaced the gargantuan extra value super sized meals.

Gimme that filet o fish... gimme that fish. That commerical has my kid dancing in front of the tv every night.  It's double nothing, and extra nil, but I'm sure encourages people going to the drive in saying... "eh... give me that filet o fish!"

As for Jack in the Box, they shrank the cow! Little cows crossing the tv capture the new Jack in the Box commericals for the mini sirloin burgers.

The winner of the mini... is Burger King. Burger King has the sexy BK Burger Shots and a breakfast burger shot. The squeezable burge shots have every geeky kid going to burger king to see if sexy women come flocking! As far as the breakfast burger shot, that's one tough little farmer! 

The economy's actions has Americans thinking small and stretch the dollar. The fast food restaurants have gotten ahold of that idea and is marketing to it. Is it working? I think it is because hungry families still want a fast meal that stretches the dollar and hungry highschoolers  can now make eating competitions out of this little burger craze.

With this in mind, summer is coming and these little burgers will take these fast food chains further than the sit in diner. Look to see these mini meals replace the super size value meals!