mysoftballcoach (90.88)

For the 1ST Time Ever, I Am Concerned About Google's Earnings

May 20, 2009 – Comments (0) | RELATED TICKERS: GOOG , ACTU

As you know I have my little softball website, www.mysoftballcoach.com, from which I generate a nice little part time income.  Google Adsense represents about a third of that income.  I can tell that my per click income is down almost 28% in May compared to April.  Mind you, we are right in the heart of Softball season.  If anything, the per click income should be UP.  This obviously speaks to advertising budgets, weakened competition, and the degeneration of consumer spending.

I'm keeping my pick for Google open for now and will hope for the best in the short term.  I still firmly believe in the company for the longer term.  However, it may start to show red on my score card.

If I was thinking of buying Google, I would most definitely wait until after this quarter.  If they miss their earnings projections, their stock price could take a major hit.  

On a side note, feel free to read my prior blog about ACTU.  My mouth waters as I watch ACTU climb.  Currently trading around $4.85.  I think it should be around $7.20.  Could go to about $12 in a takeover scenario.  And with all of that said, I will be selling a large chunk at $6.32, keeping about 40% of my shares, and cashing out my investment dollars.  COME ON $6.32! 

Good Luck to all.

Coach