AAPL is now *The Man*.
Okay. I understand the emotional aspect behind the hype: It's the biggest company in the history of the world! It's up 62% in the last twelve months! They've won one for The Gipper! (Steve Jobs).
But I remain unimpressed. MSFT reached this same mark a decade ago and look at how fortunes have changed. I know AAPL and MSFT and two different animals but they are still leviathans. I'm not a fan of leviathans at this point in my investing life.
I'm normally a *the glass is half full* person but if I were to put any money on the future of AAPL it would be as a short. The global economy is a mess, and will be for the next five to ten years. That alone will be a drag on revenue no matter how sleek, shiny or cool the latest offerings happen to be. Simply put: People will be drawn to less expensive offerings from competitors. Also the hipster/fanboy, white earbud wearing, coffee drinking arrogant ones abhore anything mainstream or corporate. AAPL is now bigger than GOOG, XOM and WMT. Thus they are uncool, unhip and *the man*. Said hipster/fanboy core is small but very tech savy, vocal and influential. If they love you they sing your praises. And if they hate you you'll be shunned faster than an Amish boy that ran away to the big city. If AAPL does not keep this core of elitist smuglodites happy then you'll see that share price start to drop faster than silk pants at a proctologist's office. So it remains to be seen how much AAPL will be willing to sacrifice in revenue to keep this segment of their customer base happy in order to preserve share price.
Those are just my thoughts after one dose of caffeine. I may read this later and question my own rationale.
P.S. - I do not own any individual shares of AAPL. I believe GLRE, which I own, has some shares as part of their portfolio.