Ads that add new level to surreality to our weird world
OK, it's Friday night, the lovely bailout package has been passed, and I need to stop thinking about that. So, I'm going to go into a completely absurd post about a couple ideas I've noticed in advertising lately. One of my favorite things to mock.
First up: teeth whitening. I feel that I've noticed that on the Internets, the financial/mortgage ads online that were so vogue for so long have certainly fallen in frequency, precipitously even, ahem. (Gee, I wonder why?) But I've noticed a heck of a lot of teeth whitening ads kind of grossing me out on all kinds of articles here lately. ("Do you hate your yellow teeth?") What's up with that? And why are they among the holdouts in online advertising? Tough times make people think teeth whitening may be in order? Maybe it's some job interview thing? ("Let's hire that guy, his teeth are much whiter than all those other candidates.") Job retention thing? ("I don't know what that dude does all day, but he has really white teeth, so definitely keep him.")
Then there's the Billy Mays thing on TV. He has finally yelled enthusiastically about one product too many, I guess, and now he's on my radar and I actually know his name. I could only hold out for so long. I'm a particular fan of the commercial for the Hercules Hook wall hangers ("Oh come on! There's no way that thing would hold that barbell!") and the car repair kit ("hmm, I wonder if that works, I do have that scrape on my car from when I played crash 'em up derby with the garage pillar"). And then the health insurance one... totally strange. (No, I've never bought anything through an infomercial, in fact, they totally sketch me out.)
Our worsening economy may indeed end up reminding us of the 70s and 80s I fear, and the Billy Mays ads give me a bit of a shudder. After all, Ronco and K-Tel were HUGE back then. Is this the way-back machine?
But wait! There's more!