Apple, Schmapple...show me manufacturing!
Let me start by saying that I cannot imagine my life right now without my MacBook Pro, my iPhone and my iPad. I own AAPL and have held shares for a little more than 10 years now. But how many news stories about Apple do we REALLY need?
I counted 12 headlines on the MarketWatch homepage this morning. Apple stories were on CNN's main news page all morning, and are continually all over the CNNMoney page. Apple seems like it's the banner headline on the Fool homepage at least two or three times a week.
I get it...Apple is a huge company, so anything they do impacts a lot of other companies, funds, pension plans, 401Ks, IRAs and on and on. It's an exciting company. And I DO love it. But, there are OTHER companies out there!
I would LOVE to see a greater focus on the success stories in the manufacturing realm...companies producing durable goods in the U.S. The kind of companies that will have the biggest impact on reigniting the middle-class and sustaining that old cliche' we call "the American dream". Harley-Davidson is a good place to start (and I feel like I've been pushing that a little too hard...but I'm up against iPods here!).
I'd love to see some other companies dominating the headlines for a while, companies like Norfolk Southern or Johnson Controls, Generac or Johnson Outdoors. I know, I know...it's about results. Emotion shouldn't enter the equation in investing, but, man!...I'd really love to see some blue-collar companies re-capturing the attention of investors through smart business moves, innovation and renewed efficiency.
I guess I just like a news diet that includes more than just one dish...man cannot live on pizza alone (and goodness knows I've tried).