OceanJackson (79.57)

Apple TV - The Next Product Revolution

November 28, 2012 – Comments (3) | RELATED TICKERS: AAPL , MSFT , NTDOY

While Apple's (NASDAQ:AAPL) investors, devotees, and critics are focused on iPhones and iPad's, they've largely missed a key innovation Apple snuck under the collective radar.  Namely, Apple's big-screened desktop iMac computer is now, razor thin.

To make such a powerful machine so thin Apple had to innovate an entirely new manufacturing process, as well as to re-engineer internal hardware components to fit without loss of power.

Why did they go to this trouble with the iMac line?  Spoiler: they're building the Apple TV in disguise.  Of course this is just a hunch, but I do have some reasons.

The new sleek and slim iMac takes just as much space on your desk as its thicker, heavier predecessors did, despite the thinner screen.  A thinner body doesn't aid its function or utility, you don't hold or move the iMac, and being thinner isn't for power advantages.  The Mac line, especially iMac's, don't comprise much of Apple's revenue, and a slimmer iMac isn't remarkably more aesthetically beautiful than the other iMacs.   

But a slimmer and lighter iMac that maintains its full computing power - is the exact innovation needed for a home television set.  An iMac is much more powerful a machine than an iPad, or iPhone, on par with what a next generation T.V. requires to operate as the hub of your entire home. 

Apple simply hasn't dressed it's iMac to look like a T.V. yet.

People have predicted an Apple T.V. product for a while, this isn't new.  I simply think that Apple doing this kind of R&D with it's iMac's is the strongest evidence yet, a tell for the true agenda. Shortly we may well be saying goodbye to streaming-content boxes like Roku and the current AppleTV boxes, they're going inside the TV. How about video-game consoles?  They're going inside the TV too.  Nintendo (NASDAQOTH: NTDOY), Microsoft (MSFT), and Sony are put on notice.  The gaming console world may have a lesser life-span than it thinks.  Your music, photos, videos, etc. - yep, inside the TV as well.  With iPhone's and iPad's as the remote controls, Apple may just end up winning not just the war for your living-room, but your entire home.