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OceanJackson (< 20)

Apple TV - The Next Product Revolution



November 28, 2012 – Comments (3) | RELATED TICKERS: AAPL , MSFT , NTDOY

While Apple's (NASDAQ:AAPL) investors, devotees, and critics are focused on iPhones and iPad's, they've largely missed a key innovation Apple snuck under the collective radar.  Namely, Apple's big-screened desktop iMac computer is now, razor thin.

To make such a powerful machine so thin Apple had to innovate an entirely new manufacturing process, as well as to re-engineer internal hardware components to fit without loss of power.

Why did they go to this trouble with the iMac line?  Spoiler: they're building the Apple TV in disguise.  Of course this is just a hunch, but I do have some reasons.

The new sleek and slim iMac takes just as much space on your desk as its thicker, heavier predecessors did, despite the thinner screen.  A thinner body doesn't aid its function or utility, you don't hold or move the iMac, and being thinner isn't for power advantages.  The Mac line, especially iMac's, don't comprise much of Apple's revenue, and a slimmer iMac isn't remarkably more aesthetically beautiful than the other iMacs.   

But a slimmer and lighter iMac that maintains its full computing power - is the exact innovation needed for a home television set.  An iMac is much more powerful a machine than an iPad, or iPhone, on par with what a next generation T.V. requires to operate as the hub of your entire home. 

Apple simply hasn't dressed it's iMac to look like a T.V. yet.

People have predicted an Apple T.V. product for a while, this isn't new.  I simply think that Apple doing this kind of R&D with it's iMac's is the strongest evidence yet, a tell for the true agenda. Shortly we may well be saying goodbye to streaming-content boxes like Roku and the current AppleTV boxes, they're going inside the TV. How about video-game consoles?  They're going inside the TV too.  Nintendo (NASDAQOTH: NTDOY), Microsoft (MSFT), and Sony are put on notice.  The gaming console world may have a lesser life-span than it thinks.  Your music, photos, videos, etc. - yep, inside the TV as well.  With iPhone's and iPad's as the remote controls, Apple may just end up winning not just the war for your living-room, but your entire home.



3 Comments – Post Your Own

#1) On November 29, 2012 at 12:34 AM, awallejr (52.41) wrote:

Yeah well 85% of Apple's income comes from the Iphone (Apps) and the Ipod (Itunes).  The Ipod saved the company from financial ruin.  And the Iphone gave it a strong rebirth.  The PC always trumped the Mac.  That wasn't and won't be its growth driver.

The ITV is the next logical extension for Apple.  Whether they suceed or not I can't say.  Without Jobs I simply don't know. Heck he would have been furious over the whole Apple Maps fiasco.

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#2) On November 29, 2012 at 12:41 AM, CrystalGems (99.87) wrote:

The new iMacs aren't as thin as they seem in the pictures. The official images are always angled in such a way to avoid showing the thicker (not thick, still fairly thin, but thicker) part of the system.

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#3) On November 29, 2012 at 12:11 PM, ikkyu2 (98.55) wrote:

Samsung's current brand of interactive TV is light and thin enough to hang on your wall like a landscape painting - I know, I'm looking at one on my wall.  Apple would be late to the party if that's all they had to introduce.

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