Astelin - For Temporary Relief of Ethics?
I blogged a couple of days back about a radio advertisement I heard for a pharmaceutical product.
No, that's not right really. The advertisement was for a contest on Youtube soliciting people to make advertisements about the product and post them on youtube. I thought this a sneaky (unethical) way of skirting the requirements of direct-to-consumer advertising. If the ad isn't actually made by the company, then they aren't really to blame if its out of compliance right? And I suppose the fees can be ignored as well.
I couldn't remember the product at the time - but found it. It is Astelin, a prescription nasal allergy medication from Meda Pharmaceuticals (private). This competes with a whole slew of OTC (over the counter) medications that can advertise freely.
Here is the campaign - http://www.youtube.com/astelin
Slippery slope IMO. Yes you can post whatever you want to on Youtube. But being solicited to do so by the company crosses the ethical line in my book.