ATVI pushes BLUR to 2010...Shares Skyrocket up...well..not really..
ATVI's share price skyrocketing up to $12.50 today after the news of BLUR getting pushed back to 2010.
Err... well. no... But that should be today's News Article..
Hey... Is it no surprise here that BLUR gets pushed out? It isn't for me.... Not when a superior title in "FORZA Motorsport 3" is coming out today.
For long term shareholders... BLUR's pushback is yet again a POSITIVE for us.
Everyone is pushing games away to avoid the combination of a nasty recession + similar titles in same genre releasing. Avoiding competition is a business strategy that WORKS in this industry.
The reality is the only thing I care about in Q4 releasing is:
A) DJ HERO A sure fire Blockbuster for some reason flying waaay under the radar.
B) Call of Duty
Those 2 titles will set the tone for Earnings..... That's why ATVI isn't lowering their earnings estimates inspite of pushing BLUR to 2010. They know the true strength of these 2 titles will offset BLUR, Starcraft, Singularity, etc. going to 2010.