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Best Press Release Distribution Service for Startups

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November 04, 2017 – Comments (0)

Until recently, the new startups and small businesses of the world had no way to keep up with entrenched market giants when it came to PR. That’s why even the hottest companies of Silicon Valley place so much emphasis on “word-of-mouth buzz” and “going viral” – there’s just no other way that they can get access to the world’s premier media outlets.

The goal of any press release distribution service is to get maximum media placement for your stories – preferably on the most prestigious media sites with the greatest potential to give a boost to your business. With that in mind, here’s a brief roundup of the three best press release distribution services and sites for tech startups and small businesses.

 

#1: NewswireNEXT

At the top of the list is a relative newcomer to the press release distribution space, NewswireNEXT. It differs from its larger rivals primarily in how it has been optimized for the “new media” era. For example, all press releases are mobile-optimized for platforms such as Apple News, Google AMP and Facebook Instant Articles, and the focus is on achieving distribution across a variety of media platforms and editorial coverage.

Moreover, NewswireNEXT stands out for the transparency in what you will receive – for a fixed cheap price of $199, your story will receive syndication on 500+ news and media outlets. That cost includes guaranteed placement on one top-tier media outlet (such as MSNBC or PBS), as well as organic placement on industry blogs and mobile platforms. It’s all a very compelling value proposition, especially for smaller businesses. Moreover, their service is white label by default, and they do not charge any extra amount for white label press release distribution service.

 

#2: Business Wire

A long-time competitor in this space, Business Wire is now officially a Berkshire Hathaway company. That has its advantages – the cachet of being associated with billionaire Warren Buffet – but also its disadvantages: this is a press release service that’s clearly designed with bigger companies in mind. You can see this clearly with the service’s latest offering, BizWire TV, which tends to focus on large, established brands.

Moreover, in recent years, Business Wire has started to focus as much on investor relations (IR) as public relations (PR), so for companies that are privately owned and not yet publicly traded, this might not be the best option. However, for companies with a large budget for press and promotional activities, it’s easy to see why Business Wire is one of the most trusted names in the industry.

 

#3: PR Newswire

PR Newswire has one of the best distribution networks in the industry, nearly guaranteeing that news about your company will be picked up by media outlets and blogs. The service works with nearly 3,000 media outlets. PR Newswire is also starting to branch out into content marketing, helping companies create original content – not just press releases – to get media attention.

As an added advantage, PR Newswire is really starting to bulk up the analytics that are available with each press release distribution campaign, offering much greater transparency into how well content fares on the Internet. This can be invaluable for knowing how to change and adapt your company’s message to journalists, bloggers, and social media influencers.

 

Conclusion

As you can see, each one of these solutions is more than just a press release distribution service – they are each a new type of media platform, giving companies the ability to get the word out about new product launches, new events, new acquisitions, or anything else that’s newsworthy. Clearly, NewswireNEXT, PR Newswire and Business Wire are the best at what they do. They are the best press release distribution services for tech startups.

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