Best Retail Brands In The U.S. - Buy, Sell Or Hold?
Brand plays an important role in the shopping decisions made each day by consumers. It is the brand that creates value for a company that is translated into financial profit. A brand touches and benefits its organization from attracting and retaining talent to delivering on customer expectation. The parts come together so that forecast financial performance project economic profits that are multiplied by the Role of Brand to reveal branded earnings. These branded earnings are discounted back to a present value, based on the Brand Strength, and totaled to arrive at a Brand Value. The results are published by Interbrand in the "Best Retail Brands 2012." Using the brand information from this report, I have evaluated the stock valuation of each company to determine if their stock is a buy, hold or sell. This is how the top brands measure up in terms of their stock valuations.