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Jazzy33 (22.36)

Blockbuster Can't Get No Satisfaction?

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January 05, 2009 – Comments (4) | RELATED TICKERS: NFLX , BLOKA.DL , AMZN

Survey company Forsee Results recently handed out their list of the top 40 companies in online customer satisfaction for 2008. Topping the list was online retail giant Amazon.com and site-to-home movie retailer Netflix. Why, you might ask am I hinting to the fact that Blockbuster might be getting the raw deal by investors when one of their competitors tops the list? I am so glad you asked.

For two reasons, which I'll make brief. One is that Netflix had the king chair all to their self last year with a ranking of 86. This year they had to smoosh into that same seat with Amazon while losing two percentage points of customer satisfaction. Secondly, Blockbuster also ranked among the top 40. They came in at a whopping 24. A far cry from first like Netflix I know, but don't blink now kimosabe. The reason this is good news for Blockbuster is because they were not even on the list last year. That means that customers have catapulted Blockbuster onto the list while Netflix has lost ground.

So what does Forsee Results' survey actually mean in the eyes of investors? I don't think it holds a lot of weight in the whole scheme of things. But I am sure that Jim Keyes and Blockbuster management team is seeing this as a direct result of their aim at customer relations and building the brand name of their company back up to where it was years ago. Netflix may still have their scepter for now, but Blockbuster is now at least inside the castle and maybe, just maybe, they will get a chance to knock Netflix off the thrown. Only time will tell.

4 Comments – Post Your Own

#1) On January 05, 2009 at 11:42 AM, Mary953 (81.77) wrote:

Jazzy - I cannot wait to see where this one goes - And this time I am at the table with chips!

BTW - On that "New Ticker Page" thread, could I recruit some help?  I keep asking for a spell check on this ^%$^% box! (I don't use the profanity, I just like hitting keys without having to spell anything.  Think of it as an annoyed growl.)

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#2) On January 05, 2009 at 1:19 PM, Jazzy33 (22.36) wrote:

Sure Mary but I am not exactly sure what you are referring to. Give me the link...

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#3) On January 05, 2009 at 1:39 PM, Mary953 (81.77) wrote:

I probably shouldn't be pushing for more as I just started fiddling around with this feature a couple of days ago.  Here it is:

http://caps.fool.com/Blogs/ViewPost.aspx?bpid=125369&t=01001799265441356932#commentsForm

I'm looking forward to the responses you get on Blockbuster, Netflix, and Amazon.  I have given some consideration to sending a quick email to Blockbuster at times outlining the top two or three good and bad features because I actually do enjoy the stores.  There was a point (a considerable time actually) when I made my living trouble-shooting problems.  Sort of a corporate fire-fighter. (Before Microsoft, company databases were created by librarians working with software engineers or, if you got lucky, librarians curious about computers working with software engineers.)  If need ever arises, I still have pretty mad research skills.

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#4) On January 10, 2009 at 3:55 PM, commentguy (< 20) wrote:

Michael Dunn: I hate being restricted by Netflix. I would rather way TV channels around the world and movies in 1080p Blu-ray on my PC and set top box on MyTVPAL ( www.mytvpal.com ) that's made using Matrixstream ( www.matrixstream.com ) IPTV platform.

Michael Dunn

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