Boring Liquor's Exciting Opportunity
Boring companies can be some of the most exciting investment opportunities. When I say “boring" companies, I mean the types of companies that sell the types of products that have existed mostly unchanged for decades, if not longer. When looking for these types of boring investments, it does not get much more boring than the alcoholic beverage industry. And Pernod Ricard (NASDAQOTH: PDRDY), the 216-year old French wine and spirits maker, is a particularly boring company.