Boring Liquor's Exciting Opportunities
Boring companies can be some of the most exciting investment opportunities. When I say “boring" companies, I mean the types of companies that sell the types of products that have existed mostly unchanged for decades, if not longer. When looking for these types of boring investments, it does not get much more boring than the alcoholic beverage industry. Despite being boring, this industry is not entirely without a little excitement (for good or for ill).
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The privately-held CKE Restaurants, the owner of the fast food burger chains Carl’s Jr. and Hardee’s, recently announced the introduction of the Jim Beam Bourbon Burger.