Brand Loyalty...yeah, we got that!
I follow Harley-Davidson, Inc. (HOG) fairly closely. I find the company fascinating. First, because I happen to love riding...but also because of the insane loyalty of HOG customers. It's cited so many times: you can brag about brand loyalty when your customers permanently emblazon their body with your logo. That cult following is what The Buffett would call a moat.
Another company that I find fascinating is Apple (AAPL). And, man-oh-maniszewitz, they are coming awfully close to the status of HOG for fervor among fans. Exhibit A: Apple Store is 5th Most Photographed Landmark in N.Y.
So, people visiting New York...the Capital of capitalism, the pinnacle of Liberty, the embodiment of the Pursuit of Happiness...make it a plan to take home memories of the Empire State Buidling, Rockerfeller Center and the 5th Ave. Apple Store! Not the company's headquarters...ONE of their RETAIL outlets!