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Brick-and-mortar retailers can have cake and eat it too!



March 01, 2017 – Comments (0) | RELATED TICKERS: JCP , M , SHLD

Maybe e-commerce is under threat from brick-and-mortar stores because they can have cake and eat it too. With established brick-and-mortar shopping formats combined with integrating technology of online shopping they can give e-commerce a run for the money?


Which U.S. Retailers Have the Most-Satisfied Customers? Daniel B. Kline (TMFDankline) Feb 28, 2017 at 10:00AM 

What does this mean?

Customer service remains important, but stores have to find a way to deliver it before it happens inadvertently due to falling crowds. Retailers will also have to quickly evolve to serve the market as it exists now.

"The retail landscape has shifted toward e-commerce, but there are opportunities for department stores to capitalize on this," said ACSI Chairman Claes Fornell in the press release. "Stores will remain relevant to the extent that they can integrate online shopping with brick-and-mortar operations, combining the convenience of online shopping with the benefit of personal service."

What's encouraging is that nearly every company in every category gained over 2015. That shows that retailers in a broad sense understand that treating their customers well may not ensure their survival, but it's at least part of the equation.

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