Buffalo Wild Wings Quick Hit
I was in Columbus visiting friends this weekend. As many of you know, the first Buffalo Wild Wings restaurant was opened in Columbus, Ohio.
Makes sense since Columbus is chain restaurant city...I believe it's a popular test market on the "If it plays in Peoria" principle. For example, living in DC, the closest White Castle is in New Jersey (I had a craving and checked once). But in Columbus, it's no problem. They have virtually every chain restaurant I've ever encountered. And multiple instances of each.
Anyway, we were driving by the Ohio State campus when I noticed a new BW3 restaurant...wow, it was the biggest, nicest one I've ever seen! My first thought was, "that must do tremendous business."
My second thought was, "I wonder how the BW3s at college locations do versus small towns versus suburbs/cities."
I'm guessing the campus bars do very well. As for small towns, the BW3 in my small hometown in Ohio is virtually the only bar in town and is pretty darn popular because of that. I have no feel for how BW3's do in more cosmopolitan areas outside of Ohio, though.
Still, I intuitively love the business plan of being America's chain sports bar and grill (I'm a shareholder). Judging by anyone I've talked to, it plays well in Columbus, at least.