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Buy the Quiksilver Crash at Your Own Risk



June 10, 2014 – Comments (0) | RELATED TICKERS: NKE , VFC , ZQKSQ

Quiksilver (NYSE: ZQK  )  was once particularly powerful in the surfing and skateboarding apparel industry. But over the years, the market has soured on Quiksilver as the company has had big issues with effectively analyzing consumer trends and has faced crushing competition.

Recently the stock nosedived 40% on a terrible earnings report. But then, a day after the big drop, the shares gained 10% on rumors that Quiksilver may be bought out by VF Corporation (NYSE: VFC  ) , the parent company of brands like Wrangler, Lee Jeans, the North Face, Vans, and Timberland. Should investors consider adding Quiksilver to their portfolios on buyout rumors, or should they stick to the sidelines?

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