Can a Digital Re-Sell Market Exist? (GME)
December 29, 2011
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RELATED TICKERS: GME
Short Answer: Yes and Here's how it can be done:
Long Answer:
I dnload a PC video game digitally to my hard drive via IMPULSE (PC DOWNLOADS)
and I beat the game. I then decide that I no longer want the game.
What do I do? What are my options?
Do I just let the game exist on my Hard Drive taking up space?
Do I delete the digital video game?
Hmm...Those are 2 options that do not interest me.
I want to Re-Sell the digital video game instead.
STEAM or IMPULSE/PC DOWNLOADS or ORIGINS or ect. could theoretically set up their software to lock certain digital video games to your account.
Yes this means having to log-in to STEAM or ORIGINS or IMPULSE/PC DOWNLOADS
before you can play the game.
But the point is that if you sell off your digital video game to someone, that video game must now be inaccessible to you...
You are no longer allowed to have the game (period) and since it is a game that can not be dnloaded onto your Hard Drive in the first place....but sits in the CLOUD with a CODE that grants you permission to play it after you have bought it.... Then that CODE can transfer over to whomever you sold the game to while locking you out of playing the game.
It is that simple.
STEAM already has a program to *gift* video games to people.
STEAM is already 1 step in the direction of Digital Re-Sell marketplace.
So to ever suggest that DIGITAL = NO RE-SELL MARKETPLACE is absolutely wrong.
Look.... The reality is CHRON X was the first to introduce a Digital Re-Sell market.
So I know it has existed before.... CHRON X (Geneticanomalies) accomplished it with flying colors.
Hackers were challenged to hack and destroy Chron X and they couldn't do it.
Alas....Chron X no longer exists as Geneticanomalies no longer exists.... But, I look to that game as absolute undeniable proof you can Re-Sell digital video games.
How did it work for Chron X? Just as I described. I purchase Cards and those purchased Cards form a Deck I can play with.
I got tired of CHRON X and I went and sold off my Cards to another Player. I effectively RE-SOLD the cards and thus effectively RE-SOLD my video game.
He had an account.... I had an account. The Cards themselves sat in the CLOUD not on my hard drive. I simply Traded off the Cards after I received the check in the mail. Wallah!
Digital Re-Sell !!!!
Wizards of the Coast did the same thing with Magic the Gathering Online.
It CAN BE DONE!!!!!
A transition to Digital for Bricks stores does not mean RE-SELL Market dies.
Now maybe there is pressure out there from Publishers to prevent their being a Digital Re-Sell market. Perhaps....
But, Gamestop as they have done so with JOLT and KONGREGATE can certainly act as Publisher to their own Developers and at the very least create a RE-SELL Marketplate for Video Games they develop/publish.
I strongly believe that as Publishers push into the Retail space....Gamestop should push into the Video Game Publishing space.
That is the solution for Gamestop. Whether or not JOLT works out in the end is irrelevant. Eventually Gamestop will find and purchase a Developer that who knows....becomes the next great Developer of Video Games.
And with PC DOWNLOADS + SPAWN LABS + KONGREGATE......Simply reality is Gamestop has enough products to entice developers to join forces with Gamestop on.
People talk about ZYNGA's employee atmosphere being poor....
Gamestop only needs to provide a much better Employee Atmosphere for Video Game Developers and Software Programmers/Artists to entice them to abandon employers that treat them badly.
The future of Gamestop is DIGITAL RE-SELL + Publisher.....in my humble opinion.
And Gamestop seems to have built enough infrastructure to pull this out.