Digging Holes, Just to Fill Them Back In
Anything that makes keeping your children healthier more difficult, cannot be considered a good thing. This guy Adilson is telling you that he is perfectly ok with encouraging your kids toward bad eating decisions unless you can find the personal will power to stop him.
Ultimately his advertising is helping dig a hole the healthcare industry fills back in. Sadly, both the harm and the repair grow GDP, and grow "the economy". Which gets me thinking that "growing the economy" is a bad thing today.
"I think it is important to communicate with children. The child is a citizen, an individual, to pretend children don’t exist and only talk to their parents is to deprive the child of their right to choose, of their judgment capacity. To say that the TV competes with the parent’s authority is to assume that the parents are a total failure. If you can’t talk to your kids about what is happening on the media you are really being an incompetent parent
I worry a lot when we begin to try to forbid the communication of things that are not forbidden. If the products are for sale..there are lots of government agencies to deal with that. You have to put vitamins, flour, more or less sugar. The authorities have the knowledge and the producers have to comply with it. You can sell it, you can produce it but you can’t say that it exists? We can’t talk about it, but we can eat it, sell it, make it? If it is bad, don’t make it".
– Adilson Xavier, writer, advertiser, President of the Brazilian Advertising Association (2005 -2007) 'Way Beyond Weight' Documentary, 41 minutes, 25 seconds in. -