Economics versus emotions
I think for the most part a lot of people but their (usually not well though out) gut feelings over economic reality, but that aside, here is something else. A quick question, what would you do in this scenario?
Your name is Tony Spumoni, and you own a brick oven pizzeria. There is a blackout, and you are the only store selling food because you are not using electricity. There is a line around the block for your pizza. The demand is super high and the supply is super low. You normally sell pizza at $2 a slice. You will sell out at this price in an hour easily. You could probably charge $6 a slice and also sell out. Assuming you have 200 slices left, that is an extra $800. To me, there is nothing wrong with this...you are providing more value so you deserve to gain more profit. This is strictly a (correct) economical decision
However,a lot of people don't understand these simple economic theories. They think you are being an "evil capitalist". They have no choice and pay the $6. SO you make $800. But your customers potentially think you a jerk, and you lose a ton of customers in the future, which could lose you way more than $800 in the long run. Even though you know its ridiculous, its just the way many peoples emotions work.
Which would you choose?