ETrade vs. Lohan - conspiracy theory (for entertainment purposes only)
When I first read about Lindsay Lohan suing ETrade over TV commerical I thought it was nonsense. But then it occured to me - what IF ETrade paid her to do it? To speculate a little more, I think it makes perfect sense for everyone involved. It's really is a win-win situation.
Lohan get the publicity she needs. ETrade bosts its image in the eyes of exhisting and potential customers and essentially gets a lot of free (minus the legal expenses) advertisement. Hell, even the stock may get some boost.