It's finally here. The eve of the most anticipated IPO in years. Facebook is set to officially start trading tomorrow under the NASDAQ ticker of FB and has already raised $16 billion in its IPO, setting its net worth at more than $104 billion. Interestingly, with the current valuation, Mark Zuckerberg will be richer than Larry Page and Sergey Brin, the co-founders of Google. Yet according to Wordstream, a search marketing management company, Google destroys Facebook in their main area of profitability: advertising performance.
Also, for a unique perspective on the hubbub surrounding the Facebook IPO, take a look at this article. It looks at the demand and the commotion through analysis of some of our cognitive functions such as availability bias, optimism bias, and selectiver perception.