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Final Total - U.S. Auto Sales for September



October 01, 2009 – Comments (1) | RELATED TICKERS: F , TM , HMC

Well, the numbers are in and things were slightly better for the U.S. auto industry than the estimate that I provided in my previous post.  Light vehicle sales for the month came in at just under 750,000 (746,000), which is down 22% year-over-year (my previous estimate was down 25%).

Here's a link to an article from AP that is still missing some of the details, like total market sales, but it some brand sales totals that a few of you may be interested in:

Sept. US auto sales fall amid clunkers letdown

To reiterate what I said earlier, 750,000 is a far cry from the 1.26 million Cash for Clunkers stimulated sales level that we saw in August, but it definitely is a heck of an improvement over the 500,000 to 600,000 pace that the industry was experiencing during the first half of the month.  Business definitely seemed to pick up as September progressed.  It will be very interesting to see where sales settle after all of the clunkers dust clears, i.e. inventory levels normalize and the pulled forward sales have been worked through.

We will probably end up seeing total sales for the U.S. market in 2009 come in at slightly over 10 million units, slightly higher than my estimate at mid-year.  A level of around 11 million units seems reasonable for 2010, but that will likely have to be refined as the year progresses.


1 Comments – Post Your Own

#1) On October 01, 2009 at 3:47 PM, bigcat1969 (80.01) wrote:

Good estimates, but I find the companies themselves also make a good story.  It seems like Ford is actually stablizing since they only were down 5%.  Toyata struggled some at 13% down.  It was the bailout boys that got hammered.  GM and Chrysler both down over 40%.  The pain is not spread out equally and the companies owned by Uncle Sam are the ones taking the biggest hit.  While they can argue that they didn't have as many cars on the lot because of shutdowns during bankruptcy and "Cash for Clunkers", I don't buy it.  I have yet to see anything resembling an empty lot at a GM or Chrysler dealership.  The truth is both companies have lost customers and if they don't find a way to erase the stigma of government bailout and bankruptcy, they had better start structuring the companies to reflect a new reality or go bankrupt again.

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