Fools, FITB will do well...
Just got back home from a quick trip to the nearest Fifth Third Bank branch office.
I still can't believe how nice everybody was. The lady who was helping me get copies of some records I needed on an account I closed a year ago, got everything for me with a smile, didn't charge me for the stuff she printed out for me, thanked me for my patience (What patience? I was in and out in 5 min.) while she shook my hand and wished me a Happy Thanksgiving.
And while there, quite a few times I heard the tellers greeting the customers and saying: "I don't need to see your license, I know who you are." You could tell people liked that a lot.
Fools, let me tell you something: You will never get treated like this at Chase (they charge you for having no charges on a no-charge checking account. Every Good Morning or Hello they have to tell you is additional $5 in charges).
However, being a very personal bank is not the only reason I think FITB will do well.
FITB is also one of my Volume Story stocks, and I believe in the Volume Story a lot (I think you should too).
Since September 27, 2009, when the Volume Story portfolio of 10 stock was first created, FITB has returned 27%, while S&P500 return for the same time frame is at 14.5%. Not bad, I'd say, but not as good as some of the other stocks from this same portfolio.
But don't get fooled into thinking FITB will always be a "laggard" (yes, outperforming the market 2:1 can be considered a lagging performance when it comes to Volume Story stocks).
What we have to keep in mind is that FITB used to be a $1 stock back in March of 2009, and is at $12 right now. That's a 1,100% return in a little bit over 18 months, Fools. Eleven hundred percent.
Just like I tried to explain here in Are GNW and BAC dead stocks walking, some of the stocks that had huge gains one year, have to take a breather for a while before they can continue hitting new 52W highs again. It's just how things work, most of the time.
Eventually (maybe already next year?), I think FITB will be a $25+ stock. I honestly do think so. We'll see what happens.
Here are now returns for all 10 stocks from the Volume Story portfolio:
To summarize, I think you should keep an eye on Fifth Third Bank. I like it as a possible investment, and I also like what I experienced at one of its locations today. Nice people might create some nice returns for us. :)
Good Luck and Happy Thanksgiving Everybody!