Lot of history behind this brand. My family were Pontiac and Buick folks for longer than most readers of this blog have been alive. My own personal history has been a bit scattershot: still own my first car, a '65 GTO - as a collector car it's definitely affected by 'planned obsolence' built in at the factor.
And of course my own personal history with GM stock in the last decade, the only stock investment I've ever owned that went from the DJIA to zero on my watch. (I'm still annoyed that the company even exists. Equity got wiped out but the company didn't get liquidated. Not how it's supposed to go down; a 'special intervention' was made by the government to help special rich people - with my tax dollar, yours too, citizen - but not me.)
Now GM is back and people are buying the stock again. Berkshire Hathaway bought some of its stock.
I'd buy some too, but I've rented a few GM cars this year. They're *terrible.* I wouldn't want to own one. They're cheap-feeling inside, they drive bad, you can't see out of them, and the competition has them beat on most of these factors. (The motors and powertrain are pretty good, zippy and decent fuel economy, so they got that going for them.) The Corvette I drove maybe isn't cheap feeling inside, and the powertrain is better than 'pretty good', but it's really hard to see out of and it's not a major driver of sales numbers for the company so I'm going to ignore it for the moment.
I can't see buying an auto company that makes crummy cars no matter what the stock price says. (Even if I would buy GM stock again, which I won't because I feel like I got slapped in the face by rich people the last time I did.)