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EnigmaDude (92.69)

GM says Facebook ads don't work

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May 16, 2012 – Comments (8) | RELATED TICKERS: GM

And they are pulling $10M worth of advertising!  That's gotta sting a little.

http://www.bizjournals.com/memphis/blog/morning_call/2012/05/gm-says-facebook-ads-dont-work.html

 

8 Comments – Post Your Own

#1) On May 16, 2012 at 6:31 PM, NOTvuffett (< 20) wrote:

Hey Dude, 

Ford said they were going to keep their Facebook advertising and that GM was just doing it wrong: http://www.zdnet.com/blog/facebook/after-gm-kills-10-million-facebook-ad-budget-ford-laughs/13176

I don't use Facebook or understand its appeal, so I have no way to comment on the advertising there.  However, the online GM ads that I see don't interest me at all.

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#2) On May 16, 2012 at 8:46 PM, kdakota630 (29.49) wrote:

I never click Facebook ads.  They all seem so "scammy".

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#3) On May 16, 2012 at 10:54 PM, awallejr (85.49) wrote:

When will investors realize that people go to FB to socialize.  For marketing they Google or use Amazon.  People who buy the shares on the secondary come day 1 are so going to get burned.

Zuckerberg isn't a Steve Jobs.  The world will make him obscenely rich but he won't make the secondary market rich.

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#4) On May 17, 2012 at 9:05 AM, catoismymotor (41.70) wrote:

kdakota, Amen!

awaller, Amen!

I think GM made a wise decision to pull the ads. I think in time F will quietly do the same.

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#5) On May 17, 2012 at 10:10 AM, EnigmaDude (92.69) wrote:

Yeah, I personally am not on FB but the younger crowd (my teen daughter and her friends) is on there all the time.  Ford typically goes after the younger crowd.

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#6) On May 17, 2012 at 11:14 AM, Schmacko (64.44) wrote:

Facebook's add click through rate is terrible.

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#7) On May 23, 2012 at 3:11 PM, JaysRage (89.01) wrote:

What I find hilarious is that GM spends $30 million maintaining its Facebook page and finds that to be money well spent.   That's a huge pile of money.    

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#8) On May 23, 2012 at 8:31 PM, awallejr (85.49) wrote:

People who buy the shares on the secondary come day 1 are so going to get burned.

And they did.

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