GNC IPO looks less likely as an investment to me
So I went to a Vitamin Shoppe yesterday to get some Plutonium extract and was quite impressed.
I'd never been in one before. The store was about three times the size of the usual standalone GNC. The layout was good and they had a lot of different brands in addition to their house brand. The prices were better. The employees were friendly and seemed knowlegeable. The trade dress was a lot better looking. And while standing in line to make my purchase (something I never have to do at GNC, 'cause I'm the only one in the store) they seemed able to get people to sign up for the free loyalty card. All in all I was quite impressed and plan to go there in the future for my Plutonium.
So the upshot of this is that I'm less interested in the GNC IPO now. I've been woo'ed away by a competitor and it only took one visit. If GNC is really going to grow, they need to up their game.
This is not a recommendation to buy VSI stock. I haven't done any research other than the investor relations page. But I think I will look this over when I get a minute, the margins still have to be pretty good. That Plutonium extract is not cheap.