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Google Is 4 Letters, Not 6!!!

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January 31, 2011 – Comments (2) | RELATED TICKERS: GOOGL , YHOO , MSFT

Ok, after a decade plus of wondering and trying to follow the timeline of search engines and why out of all the search engines.  From wikipedia, this is THEIR reason why Google was successful:

"While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships between websites.They called this new technology PageRank, where a website's relevance was determined by the number of pages, and the importance of those pages, that linked back to the original site."

I am saying it is much simpler and may be the real genius behind 'Google'.  Going back to the history of search engines, we would have to back to 1993 with W3Catalog.  However, this isn't a really fair comparison since we should instead look at a time frame when the number of individual computer users (who can buy a PC) rose to respectable levels - at least to users that had internet access at their homes.  That would put us around 2000 +/- a few years.  Now let's go through some of the popular search engines we all recognize and probably used in high school and college:

WebCrawler (1994), Go (1994), Lycos (1994), AltaVista (1995), Excite (1995), Yahoo (1995), Dogpile (1996), Ask Jeeves (1996), Northern Light (1997), Google (1998), AlltheWeb (1999), etc.  There are dozens more.  Dozens others not even making it to the 'official search engine list'.  But what I find interesting is that at one point the above search engines were at some time really really popular.  I remember using webcrawler a lot in middle school.  We even had a class that taught how to use the internet and webcrawler was said to be the page we should go first for all questions and information.  What happened?  Lycos, AltaVista, and Excite were those engines I would randomly choose for school projects and research papers with a hope of finding something new on one engine that another didn't find.  Northern Light was that 'premium search engine' to go to only when necessary.  I would ask Jeeves a lot of things but rarely got complete answers.  I would even phrase my questions in complete sentences that would lead me to places I shouldn't even be at. 

Then came Google in 1998.  That puts me in 2nd year of high school.  At the time, I could see the perfection already but just today do I see that perfection.  The front page loaded up quick.  White background with just the word Google on it and a text bar.  Nothing else.  On top of that, the searches were fast.  The results were great.  No graphics, nothing to slow down the process.  I would use Google from then on for the next 10+ years.

But why Google people ask?  What is different from the dozens of other search engines?  You could believe it has to do with it programming or business model, or how they were lucky to get advertising, or that the site is very fast, etc.  I'm saying it is much simpler.  Let's look at what you do when you seach on the internet.  Before 'autofills' were around and you had to type out the complete address, what is the most perfect seach engine name of all that have existed?  I say it is and was Google.

G-O-O-G-L-E.  You see 6 letters. I see 4: G-O-L-E.  I see something even better though.  You might ask, why not Ask?  Ask has 3 letters.  Now this is where it gets good.  If we are talking about true speed, it might not be just letters.  It might be in their layout on a keyboard.  Now this is perfection baby:

G (left hand)

O (right hand)

G (left hand)

L (right hand)

E (left hand)

2 Comments – Post Your Own

#1) On January 31, 2011 at 2:44 PM, davejh23 (< 20) wrote:

Genius!  That's probably why we keep coming back to fool.com as well.  Maybe I'll start a competing engine...which name seems more catchy?:

"asdf" or ";lkj" (can I use a semicolon in my domain name?)

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#2) On January 31, 2011 at 3:10 PM, mikecart1 (98.92) wrote:

Haha #1.  If only it were that simple.  Google is also easy to remember and it is catchy.  On top of that the engine behind Google is second to none.  It is just amazing that even with all that, even the name itself is perfect.  Other popular engines that made it but aren't quite there in terms of names:

Yahoo: Y (right), A (left), H (right), O (right)

Ask: A (left), S (left), K (right)

Bing: B (left), I (right), N (right), G (left)

:o]

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