Great Investment in this Simple Company
One of the mistakes we investors can sometimes make is to assume that an overly-complicated investment is the same thing as a great investment. “I understand nothing about Company-X’s business model. It is so complicated that is must be great!” Often, however, the exact opposite can be true. The simplest companies and products can be the most consistently great long-term investments. By simply I am referring to companies selling products that have existed mostly unchanged 50 or more years. The kinds of products that will likely still be made and sold the same way 25, 50, or even 100 years in the future. And in the investing universe, it does not get much simpler than the liquor industry or the nearly three-century old company, Moët Hennessy.