Hansen and Coke Announce Distribution Deal
Link to full story at BevNet.comHansen Natural Corporation and The Coca-Cola System Announce Agreements for Distribution of Monster Energy Drinks in Western Europe, Canada and Selected U.S. Territories
Long-Term Agreements Expand Monster Energy Distribution in Key Territories; Anheuser-Busch Agreements to Continue
CORONA, Calif., Oct. 6, 2008 (GLOBE NEWSWIRE) -- Hansen Natural Corporation ("Hansen") (Nasdaq:HANS), The Coca-Cola Company ("TCCC") (NYSE:KO) and Coca-Cola Enterprises, Inc. ("CCE") (NYSE:CCE) today announced that they have completed agreements for distribution of the category-leading Monster Energy(r) drinks line in six Western European countries, Canada and selected territories in the U.S. These agreements will complement Hansen's existing relationship with Anheuser-Busch ("AB") and will not affect Hansen's agreement with AB for the on-premise channel nationwide.
The agreements will take effect beginning in November 2008 in the United States and parts of Western Europe, and in early 2009 in Canada. As part of the agreement with TCCC, Hansen has the right to negotiate distribution agreements with additional Coca-Cola bottlers to service the TCCC territory not covered by CCE.