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Harley Davidson stock owner since 1986



January 14, 2010 – Comments (3)

i have alot of HOG stock that i have purchased on a quarterly basis since 1986 except for the past 2 years when things got shakey for my favorite stock. my question is do i keep the stock with hopes of it rebounding or take my money out (have made a profit in this time frame until 2008 with increased reinvested divendends & stock splits) also if i pull out of my love affair-what other stocks would you recommend (that are your picks) for my next love affair. thanks in advance!!! traderpat9

3 Comments – Post Your Own

#1) On January 14, 2010 at 4:22 PM, aputtman (< 20) wrote:

I hope to buy some HOG if it dips to 20 this year, but I'd hold on to what I got.  It may not dip that much.

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#2) On January 14, 2010 at 5:49 PM, brickcityman (< 20) wrote:

It seems you might want to look at your own demographics for the answer...


If you started buying HOG stock in the 80s it likely means you were old enough (and well established enough) to also buy a Hog then as well...  I'm guessing perhaps you did.


If you are now at the stage in your life where riding a Hog is something you are less apt to do then perhaps you should sell your HOG (but not your Hog) and invest in your new aspirational item...  OR diversify the proceeds to protect the gains (which ever is more age and risk tolerance appropriate).


Personally SUMR is more my speed a the moment, though I cannot deny a having a desire to own a Hog.

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#3) On January 14, 2010 at 6:22 PM, truthisntstupid (79.66) wrote:

I have, somewhere, a table showing that $100 worth of HOG stock bought in 1986 was worth over $22,000 twenty years later in 2006.  Without looking to see if and how many times it split, I'm sure that a phenomenal dividend growth rate played its part too.  That dividend today stands at around 1 1/2% or less.  Before the sh*t hit the fan HOG had a five-year dividend growth rate of something like 45%. 

Going forward, HOG is a brand that I believe will come back someday.  But HDFS may have learned a bitter lesson about allowing people to take out subprime mortgages on their home in order to buy $25,000 toys that some of them shouldn't have been buying.  I know, a large component of HOG enthusiasts make good money, many of them are wannabe bikers who are professionals with an average income of around $84,000, yadayadayada...

Then why was HDFS so devastated when the securitization market fell apart and it was left with all those subprime loans it couldn't sell?

I sold mine and added some money to the proceeds and bought enough MO instead to about quintuple the dividend I was receiving from HOG.  And I think I'm way ahead.

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