Well, we've decided to downshift our lifestyle a bit as prices keep rising on stuff we actually buy. (While the jury might still be out on inflation/deflation over the whole basket, it is decidedly inflation on stuff I actually buy regularly.)
We're switching to store brand toilet paper and facial tissues.
Comprehensive testing was done and the store brand (Kroger) was judged to be Acceptable and much cheaper than the Scott and Kleenex it replaced. The store brand canned soups were also tried and were found Not Acceptable, so Campbell's is still it.
While this is actually pretty funny, it is a very real point. I wonder how many brands that were thought to be recession-proof will start slipping as people adjust to cheaper goods.
Chris - no position in any companies mentioned here