Here's why you can outperform the market...
Seth Godin is a smart guy and extremely interesting to read re: marketing. Here's a link to his blog: http://sethgodin.typepad.com/ -- I highly recommend it.
Here, however, is just a fantastic picture from said blog:
That picture personifies right there why we can beat the market. There is so much laziness out there in the world. If you have the courage to be contrary -- to move the dang log -- ask the right questions and do the due diligence, then the rewards are there.