How Crap Companies Get Press
A wee exchange between me and a PR hack.
From: Mary Campe [mailto:firstname.lastname@example.org]
Sent: Tuesday, June 14, 2011 5:10 PM
To: Seth Jayson
Subject: Story Suggestion: Toronto exec offers insight on opportunities in growing market
Hi Seth, I hope all is well.
I have read some of your past articles and thought this information would interest you for another TSX related trend story.
One of the more interesting TSX stocks is trying to protect the interest of families and offers family entertainment, which is become a smaller market in a big pool of diversified cable channel options.
Studies are finding that kids under the age of 12 mimic sexual and violent acts they witness on TV.
There is a shortage of kid friendly TV and in response to their kids behaviors, parents are in increasing demand for kid and family friendly TV and entertainment. Leif Bristow, family programming expert of Knightscove Media (TSX: KC.A), can discuss where this market is going in response to parents demand and what and for who major opportunities exist in this growing market.
Would you be interested in talking with Leif to learn more?
Thanks,Mary-- Mary C. Campe
Mary, I wonder what articles I’ve written that could make you think that a “TSX-related trend story” would be something interesting to me. I suspect that what’s actually going on is that you’re cold-emailing folks in the hopes of fulfilling this mission from your firm’s home page:
“SS | PR is a full service public relations firm with offices in Chicago, Silicon Valley, San Francisco, New York, and Colorado. Founded in 1978, we have built a reputation for excelling at the toughest part of PR: getting ink for our clients.
I took a quick look at Knightscove Media, and far from finding a “family programming expert,” I find a CEO who seems to be a failed actor running a miniscule microcap company that has never turned a profit, does less revenue than a busy carwash in a medium-sized town, and has torched cash in nearly every year of its existence. I’ll be happy to write about that, but I won’t need to speak with Leif to warn my readers that there’s a stock promotion afoot.
Regards, Seth Jayson
There's your "ink," Mary. You're welcome.