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How do you say "mia culpa" in Japanese?



February 05, 2010 – Comments (3) | RELATED TICKERS: TM

I like Toyota. I really do. I believe they build a superior product, historically. As a family we own one. It has been a great vehicle. It has shuttled us all over the country in all kinds of weather without fail. We plan on keeping for a long while.

With that being said I want you to know that I am not a Toyota fanboy. I am a fanboy of very few things. In sports circles I would be called a fairweather fan. I am proud of this fact. I am not a mindeless cheerleader for organizations that routinely underperform. I'm looking at you, Boston fans!

I understand that in Japan they do not issue "recalls" for vehicles. I have heard it called a cultural difference. Japanese businesses just don't do it. Okay, I understand that for Japan. But in the USA we have a different culture of how to handle this. We do issue recalls. We lean on companies and expect them to cry "mia culpa!" and to remedy the problem. I find fault with Toyota, which has been selling and building cars in the USA for roughly 35 years, for not doing the culturally correct thing by their American customers, e.g., order a recall. With 35 years of boots on the ground experience, with Americans riddled throughout the corporation, here and abroad, I find it absolutely brainless that Toyota let this lizard of a problem explode into Godzilla.

Toyota finally came out yesterday and admitted to a problem with the wireless gas pedals. Whoopdedoo! Too little too late, Mr. Toyota. This is like Rome admitting that the Huns might be little more than a nuisance while they are trying to breech the walls. Now word is the new Prius models have a brake problem, something to do with bad software. No official word from Toyota on that last I heard. Just wait, one of those famous Hollywood types that like to quitely announce to the world they are saving the planet by owning a Prius will be die in an accident while driving one because the brakes failed. Talk about bad PR for Toyota!  There is something poetic about a car that is supposed to save the planet possibly killing the do googer that bought the thing. M. Knight Shyamalan is probably working on the screenplay for such a story.

And in closing this rant I want to say that I wish, hope and dream for a day that Toyota regains its sterling image as the brains of the automovie world. They set the bar very high, perhaps too high even for them to reach for very long.


P.S. - If you drive one of the Toyotas with the problematic gas pedal please read the owners manual to find out how to shut the thing off if it has the keyless ignition. You can also put the car in neutral and just let the darn thing redline while you maintain contol of the vehicle using fully powered brakes and steering. I had to do this with my dad's car when the gas got stuck under the floor mat. Very much like the original problems the Toyota's were havng. But his car was a Pontiac. Need I remind Toyota what happened to that brand and parent company?

3 Comments – Post Your Own

#1) On February 05, 2010 at 4:30 PM, catoismymotor (< 20) wrote:

Yeah! Awesome post! You da man!!!

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#2) On February 06, 2010 at 8:21 AM, catoismymotor (< 20) wrote:

Link to a AP article:

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#3) On February 10, 2010 at 2:39 PM, catoismymotor (< 20) wrote:

Does Prius equal mia culpa in Japanese?

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