How FORD sells cars.....
March 08, 2010
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RELATED TICKERS: F
If anyone of you think "CASH FOR CLUNKERS" is over...... You would be wrong!
Because at some dealerships (F) FORD is still exercising a sort of a Cash for Clunkers program...
I've gotten for the 2nd time a letter in the mail from a local Ford Motor Company Dealership paraphrasing,
"Our records show you have a Ford XXX 2003 model. Ford Motor Company is in desperate need for these cars and wants to buy your car above market prices. This coming X day, X day, X day, this week we are hosting an Appraisal event. Take in your car and get:
A) Free Oil Change
B) Free Filter Change
and
C) Free Appraisal of your car."
hmm... think about it.... turn in your car....get paid more than it is worth per something like Kelly Blue Book.... Which you would then use to UPGRADE your car to the latest model.... OR if you are not interested in selling your car you may still get a Free Oil Change + Filter Change for your trouble.
Yes.... CASH FOR CLUNKERS is still in full effect and may be another reason behind the scenes of FORD's dealerships how they were able to extend Cash for Clunkers beyond it's original lifespan.
In other words..... (F) Ford is managed quite well....very well....treating their customers well in the process. I think this is one of the coolest incentive programs I've seen from a Car Company in quite awhile.