I hate headlines
Is it a requirement for all publications to hire the most hysterical person on the planet to write their headlines? I get that you need to hook the reader, but c'mon. Can't we bring some sanity and reason to headline writing?
Case in point:
1) The Street
"Harley-Davidson to Ship Fewer Motorcycles"
Oooh, that's bad news! After all, Harley-Davidson started the year by stating that they were going to ship fewer motorcycles than last year and had given guidance of 201,000 to 212,000 units (9 months ago). Today's Q3 announcement must be really bad if they're lowering that number further...
And the article states: The company now expects to ship 207,000 to 212,000 Harley-Davidson motorcycles to dealers, a decrease of about 5% to 7% from 2009. Prior shipment guidance was 201,000 to 212,000 motorcycles.
Huh? Wait...that's not fewer motorcycles! Well, sure it's fewer than last year, but we knew that for 3 quarters already.
Feel free to share your own examples...