Ignore Cramer regarding this
I usually don't watch Cramer's show. I usually am eating dinner and then going for a walk afterwards (as per my doctor's advice) during his 6 pm show. So far the walking and adding horseradish into my diet has knocked a good chunk off my belly. As for horseradish I urge all to introduce it into their weekly diet. It is a miracle food. I could go on here about the virtues of horseradish but I digress.
Once in awhile I do catch some of Cramer's show. Of note is his advising his viewers to buy deep in the money calls instead of the common with respect to AAPL in particular (although he did say that for other high priced stocks). If I can convince just one reader not to do so then the time spent on this blog was worthwhile (or if I convinced someone to start eating horseradish).
He said this when he was on his "Aapl as an investment" thesis run. Aapl was flirting with 700. So now the person who bought those deep in the money calls have been pretty much wiped out. Had you bought the common you still receive a yield and no pressure in selling (unless you went heavy margin).
Common shares are not time sensitive. When you buy it you buy an ownership interest in a corporation. When you buy calls it is basically a time sensitive price obligation. Anyone who tells you to invest in a company through calls instead of common shares should have tomatoes thrown at him.