DJoshuaRubin (97.99)

Incredible News. Netflix Has Named Me CEO.

October 19, 2011 – Comments (3) | RELATED TICKERS: NFLX

Fools,

This is incredible. Really incredible. Due to my recent blog posts, the Board of Directors, including Reed Hastings was so impressed with my insight into the company, they have decided to offer me the job of CEO. I can't express how flattered, excited, and joyful I feel. They have awarded me a large amount of shares in the company and the first thing I want to do is assure the investing community that I will not sell a single share until the entirety of my pubic mons region is grey or gone. 

But enough of pubicals. Let's get to my vision. And how I plan to right the ship.

It's this simple. We are going to take ownership of the word "Classic." We are going to make every imaginable effort to own every movie and TV show that is at least two years old. And that doesn't blatantly suck monkey bum.

We are going to dominate in foreign films.

We are going to CUT our stake in "House of Cards." It must go. We are not in the business of introducing orginal programming.

We are going to keep prices low - and offer the greatest value in the history of media - 1,000s of classics for under $10.00 per month. We will not spend tens of millions on ANYthing as it will threaten our cost structure. So, so long Dreamworks Animation.

We are cancelling our deal with the CW. No classics. No billion dollars for you.

We are going to focus entirely on our LOVE of movies. We are going to add the human touch throughout the site (celebrate the great actors, directors, writers, tell stories never heard before about the making of movies and TV shows, etc.)

We are going to massively reduce clutter.

We are going to expel 5-10,000 of the worst films. They are destroying our brand. Consider these two lists: 

List 1: A Clockwork Orange, The Godfather,  South Park.

List 2: Green Hornet, Big Mama's House IX, A Clockwork Orange,  Veggie Tales: Grandma Makes Off with Cucumber For Nefarious Purposes, The Godfather, Heaven's Gate, Chopkick Panda, South Park, OMG.

We're going to be List 1.  In fact, an editorial board of film scholars and interesting pop culture figures - like Howard Stern, Quentin Tarantino and Oprah will be consulted. We will explore options to weed out filth and crap from our library and genuinely promote greatness.

We will fearlessly show controversial films and do our part to give voice to filmmakers and artists throughotu the world with important stories to tell.

We are going to humble ourselves before the Gods of big media and I personally will wash the feet of their CEOS. And, if they compliment my eyes, i will go further, wearing wigs if necessary. Sacrifices must be made in the name of great art. We are going to work with them to support their cause - promote their old shows in order to help them decide which movies to remake, and do all we can to promote old seasons of TV shows, in order to build moment for new ones. Get caught up on some developing classics.  The fact is we are nothing without them and therefore must kiss those arses with vigor. We will try to get a small piece of the pie for the ideas we bring them. For example, if our data shows them which films to remake we will push for a small but fair piece.

We love movies. We love classic movies and television shows. We wish we had the money to presesnt new features but we simply don't. And we will not apologize for having comedies like Slapshot and Airplane. Sorry, but old or not, they KICK MAJOR ARSE and always will. If you want to watch the latest Jennifer Aniston blivid immediately, you know where to find it. And it won't be here.

We will cancel expansion into Latin America because we don't give a **** about them yet. We care about making a truly great service. And we need to return to that work with renewed focus.

We will explore options to open Apple-like stores - slick, cool, spare - dedicated to the joy of watching movies. We will sell big screen TVS, digital equipment, books, posters, memorabilia and look to partner with the likes of Apple and Google on this. 

We will look to add links to products on Amazon - books, memorabilia, etc. expand the joy of classic films. 

We will support phsyical DVDs and release special editions of classic movies with great bonus features, because owning physical media will always have a place - popping open a DVD, viewing the artwork, watching special features contributes to the sheer joy of movies.

We will work tirelessly to help people find classic movies they will love. And work tirelessly to add value to the world of media by promoting a love of timeless works of art.

We realize, in the core of our DNA, that the stories we tell ourselves increase our sense of humanity. They add dignity to the human race. No medium in the history of human experience makes it possible to truly walk in another man's shoes, to become someone else. And we, Netflix, know this and care about this and will do all we can to show respect - true, righteous, inspired respect for this critical medium. Mankind must learn to respect ALL of mankind. We will work to bridge gaps between people. And do our part to create a lasting peace among humanity for all time. 

Movies matter. We get that. And we will always hold this as our highest value. The movies and the experience of watching them matter most. We truly believe that this will be the best thing for the business over the long term, but some things are even more important than money. And movies are one of those things. The quality of the experience of our customers must never, ever be messed with. Our stockholders must be willing to accept the possibility of reduced profits in the name of more noble profits. Not all profits are created equally. The profits we earn will not just increase numbers in our bank statements. They will increase our sense of worth in our souls. And that is a trillion times more valuable than money could ever hope to be. But again, still, we believe it will lead to the most money over the long haul.

A new day has dawned at Netflix, the company we all once loved, and will love again - more than ever.

Sincerely,

DJR, "The Miracle"

Chief Executive Officer, Netflix