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MagicDiligence (< 20)

Is Marvel's New Business Model a Hit?



May 12, 2008 – Comments (1) | RELATED TICKERS: MVL.DL

Marvel Entertainment runs an attractive business, licensing it's stable of superhero characters for use in movies, TV, video games, and general merchandise. It's position on the Magic Formula indicates it's attractiveness as a value play. But can the company succeed in it's new venture as a movie studio?


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1 Comments – Post Your Own

#1) On May 12, 2008 at 9:57 PM, jfm07 (< 20) wrote:

From your attached article:

The movie production arm of the business is crucial to this company's future success. The key is for the company to avoid high cost duds.

With Speed Racer grossing only $20M this past weekend, it's easy to see how much risk is involved with such a narrowly-focused model.

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