Is Monster Beverage a Monster Stock?
Monster Beverage Corporation (NASDAQ: MNST), previously called Hansen Natural Corporation, develops, markets, sells, and distributes alternative beverage category beverages in the United States and across the world. The company's Monster Energy brand (after which the company is named) is its flagship product line and accounts for approximately 91 percent of total sales. Monster Beverage's stock has been soaring recently: it is up 58.7% YTD and 100.9% from a year ago. With the company's stock on such a tear, many worry that Monster Beverage has run its course and is starting to lose steam. Although this is a valid fear, there are several factors working in Monster Beverage's favor that could ultimately ensure the continued strength of the company.
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