Is Pervasive's (NASDAQ:PVSW) Future / Shareholder Value Hiding in Plain Sight?
Is An Open Source Company Making A #TALEND RUN Around PVSW DataRush and BigData?
The (Another) Case For Extreme Sr Mgt and Board Disruption At Pervasive Software?
On March 22, 2012 Pervasive @Datarush tweeted* Want easy, visual ETL and Analytics with Hadoop? Check this out http://ow.ly/9OyIJ #RushAnalyzer . This is great stuff but how is Pervasive getting the word out? * Above tweet © 2012 Twitter.
24 hours later there were 18 views (4 were mine). With all due respect, this disturbingly suggests and confirms again Pervasive's marketing team has a gaping hole or arguably doesn't exist.
Issues of Fact
@datarush has 866 followers.
@pervasive has 1,124 followers.
@talend has 3,405 followers.
Recent Developments at Talend
March 21, 2012 Talend and MapR Announce Certification of Big Data Integration and Big Data Quality
March 07, 2012 Talend Brings Premier Open Source Data Integration To Big Data
March 05, 2012 Lyris Embeds Talend’s Big Data Integration Technology to Help Marketers Drive Business Results
February 29, 2012 Talend Empowers Apache Hadoop Community with Talend Open Studio for Big Data
Note: Check out Talend's Home Page vs. Pervasive...who gets Brand Equity, Social Media Marketing, Marketing, Perceived Value...? I'm not convinced PVSW gets it esp viz-a-viz their lack of YoY revenue growth [iii], NASDAQ daily volume, twitter follower count...
This video should have gone viral already in lock-step with the unprecedented press and mind share Big Data is generating. I argue this is saying everything about the criticality and immediacy with a change in Pervasive's CEO, Board, and Marketing Dept.
1. Open Source DataRush on GitHub and or Sourceforge and or have a community Version of DataRush / RushAnalyzer.
2. Aggressively launch a BigData campaign to the masses including an iPhone version of RushAnalyzer application...Educate everyone on BigData's importance and to what it is.
3. Resurrect and Rebrand BTRIEVE as Btrieve NoSql and open source its development..Launch as the BIGDATA NoSql for the 99% and launch viral campaigns accordingly aggressively relying upon surgically precise social media campaigns.
i. January 28, 2012 PVSW - Q2 2012 Ending 31 Dec 2011 (Including comments #1 - #8)
ii. January 12, 2012 (NASDAQ:PVSW) Non-insiders Sustain Shareholder Value Destruction As Insiders Award Themselves $1.6M (Including comment #1)
iii. October 28, 2011 OPS OCCUPY PERVASIVE SOFTWARE - (NASDAQ:PVSW) Q1 Fiscal 2006 v Q1 Fiscal 2012 (Including comments #1 - #20)
iv. September 02, 2011 (NASDAQ:PVSW) 2011 Sees No Insider Buying But Much Insider Selling, Share Buybacks a Sham? (Including comments #1 - #20)