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Kraft - Ouch

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April 30, 2008 – Comments (2)

Kraft had a 20% increase in sales but a 15% decline in profit?  (702/608 - 1)*100%. 

The earnings per share was only down 8%, (40c vs 43c) so interesting that I get double digits when I calculated on the gross profit amounts given in the news release. 

No time to check it out, but what is this, a buyback hiding the degree of decline in profit? 

2 Comments – Post Your Own

#1) On April 30, 2008 at 10:32 PM, abitare (94.81) wrote:

Kraft is considered a "safe have" investment...so how unsafe is everything else?

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#2) On April 30, 2008 at 11:13 PM, dwot (56.31) wrote:

When I read more about Kraft previously they had said they had not increased their prices as much because they were following old pricing models and input costs went up more than the models expected.  kraft gained market share, but in order to put back profitablity they will have to raise prices more than input costs.

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